The best way to say something quickly is with an emoji. Pepsi wanted to give fans the ability to say whatever they wanted to, quickly, using a Pepsimoji. And thus, #SayItWithPepsi was born. To celebrate the launch of the campaign, we created 100 pieces of content as short as emojis themselves. We introduced the world to the first-ever five-second television commercials. We also created one 15-second commercial, recreating a classic Pepsi commercial with Pepsimojis which Jimmy Kimmel parodied.
If you aren’t a fan of brevity, please click here for an AdAge article with even more detail.
:15 Spot and Parody
