History of Mike’s
Nobody knows exactly how Mike’s Hard Lemonade came to be, and we didn’t help much with that. Because honestly, the only thing that we really wanted people to know is that Mike’s is completely and totally obsessed with lemons and always has been. Beyond that, we also wanted to reframe the brand in people’s minds, elevating it from the first drink they had to one they’d have after work.
And the outcome? The campaign did pretty damn well scoring in the top 2.4% of all beer and cider ads for 2021. Want to know more - here’s a nice article.
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