MTN DEW SNOW DANCE
MTN Dew is known for bringing a good time wherever it goes, but it’s hard to bring the fun when there’s no snow in winter. To help kick off winter in a way only DEW could, we enlisted the help of the MTN Dew yeti (a character we created) and invented a day to honor the snow gods with one massive snow dance. It was helpful that the yeti was friends with Jules Marino, Reg Gerard, Big Boi, and Gramatik. And that it snowed at sunset, over a max capacity concert.
Outside of the snow which we no doubt caused, we also had these stats: 6,000 concert fans in attendance, 21,130 on-mountain engagements, 11MM+ radio, and OOH impressions, 29MM+ social media impressions, and 67MM+ earned media impressions.
Clio Sports Award | EX Award for Best Millennial Campaign
Event Photography
