Domino’s Tips
No one ever said delivering your own Domino’s was easy. So to reward carryout customers for all the hard work that goes into picking up their pizza, we flipped the script and decided to tip them three bucks for being their own delivery driver. We created tv to support the action as well as a landing page and a lot of social.
The Outcome: It’s always been a dream to be mocked by late-night television. Checkmark on that dream. Also, the campaign’s initial run scooped up 2+ billion earned impressions and generated an over 14% increase in same-store carryout sales. Not bad for a $3 coupon.
Gold Effie | D&AD Graphite Pencil | Silver, Bronze Clio | One Show Merit
Late Night Mocking and Then Some People Who Liked It
