Baja Blast is a magical drink that was created by Mtn Dew and sold exclusively at Taco Bell. People go to extremes to steal it or find it. It’s somewhat of a cult fan favorite. It was sold in stores once and ever since, the fans have begged for it back, saying they’d do anything to be able to buy it in stores. We decided to go ahead and test that claim, with a campaign based around #IdDoAnything. We challenged a few lucky fans to do the things they promised to do and in exchange brought back Baja for a limited time.
The Results: This was some of the best performing social work Mtn Dew has made with views in the millions, likes in the thousands, and comments in the high hundreds.
